Applied Robotics (EFFECTO USA) Announces NEW CEO

Glenville, NY – January 2023 – Applied Robotics (Effecto USA) enters an era of growth with the appointment of Cissi Schaffer as the new CEO.

Schaffer joins Applied Robotics (Effecto USA) from Precision Valve and Automation, Inc. (PVA) where she was Director of PVA Med. With an extensive background in operations and industry experience combined with years of management expertise, having served in various executive-level positions, Cissi makes for the perfect addition to the team and already has her sights set on major company growth milestones.

“Cissi’s appointment is a clear reflection of the company’s current state: ready to take on the future and fired up after successful years of implementation of a new product strategy. Applied Robotics is poised for a major expansion in the automation and workholding markets and we’re excited about what Cissi’s unique experience in turning companies of our size into tech leaders can do for us. There is an enormous opportunity for Applied Robotics that lies ahead, and we couldn’t be happier with Cissi joining our family and helping us and our customers achieve continued success.” stated Giovanni Patrini, General Manager of the Effecto Group.

“I have spent most of my career working for privately held companies, leading the firm’s expansions into new national and international markets. It is something I am passionate about” stated Cissi. “I feel that my background is a good fit with what the company wants to accomplish, both in terms of increasing its market presence and offering existing and new products with outstanding quality and superior customer service. I look forward to being part of the dynamic and experienced Applied Robotics team and leading the company for many years to come.